Articles Tagged ‘Debbie Drutz’
Astral goes programmatic
The Bell Media-owned advertising company has added automation to its OOH buys.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
Astral takes off at Pearson
The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.
Bell Media changes Quebec, OOH leads
Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.
Bell Media adds new VPs to sales
The media company continues to build out its sales team with two new hires.
Danier warms up its winter media plan
The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.
Yellow Pages’ ‘shop local’ campaign goes cross-country
Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.
Bell Media Mix plans biggest-ever Applebee’s Canada campaign
The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.
Bell Media Mix adds two group managers
Sebastien Joncas (pictured) and Steve Muscat step into the new roles effective immediately, as the ad sales division of the media company looks to grow across Canada.
3D billboards and street takeovers: MiC’s Global Tour
Debbie Drutz from Astral Out-of-Home and Joe Donaldson from Pattison Outdoor weigh in on OOH from Kraken, Disney and Schick.
Scotiabank sets the scene with NFC
The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.
