Articles Tagged ‘Debbie Drutz’

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Novus launches new division focused on amplification

Novus Extra has the exclusive rights to sell the inventory for rideshare media service Octopus.

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New Novus unit puts the focus on local

The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.

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OOH traffic is increasing, but how does that translate to buying?

Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.

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Who’s pulled flyers, and for how long?

Some brands will say good-bye to flyers permanently.

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Where circulation is down for OOH, and where it’s flat or rising

While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.

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Novus Canada ushers in new MD

Media sales veteran Quin Millar is tasked with driving the agency’s growth in Canada.

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ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

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Novus taps digital leaders to revitalize

Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.

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Astral shakes up sales division

Farshad Kajouii adds out-of-home sales to his current portfolio of operations and business development for the Bell Media division.

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Debbie Drutz named president of Novus Canada

The media veteran had previously held one of the top positions with Bell Media’s Astral.

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Astral launches new digital highway boards in Toronto

The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.

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Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.

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COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.

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Astral takes off at Pearson

The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.

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Bell Media changes Quebec, OOH leads

Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.