Articles Tagged ‘Dentsu Aegis Network’
iProspect bolsters senior leadership
The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.
John Brown Media enters Canada
The Dentsu Aegis Network content agency has created print and digital publications for major brands worldwide.
Matthew Logue to step down as MKTG president
After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.
Sarah Ivey on why P&G’s new model spells opportunity
Splitting work between in-house and outside agencies may not be the scariest thing, says the Agents of Necessity top chief.
Canadian ad spend growth outpacing global average: Dentsu
Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.
Durex taps digital for awareness campaign
An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.
Dentsu Aegis Network wins global assignment for Intel
OMD previously held the account for 10 years.
Which agencies won the most business this year?
The total value of new media in Canada was estimated at US$230 million, according to a ComVergence report.
UM wins Home Depot Canada
The retailer previously worked with media agencies from the Denstu Aegis Network, a relationship dating back to 2015.
LVMH picks a new AOR for North American media biz
Havas has confirmed that it no longer holds the luxury account.
Vizeum introduces Velocity for increased ROI
Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.
MKTG ups Matthew Klar to VP of strategy
Matthew Klar has been promoted to his new role from director.
Dentsu Aegis Network’s Annette Warring named global client lead for GM
The Canadian CEO will be moving to Detroit for the new position.
Canada’s ad spend to see modest gains: study
Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.
ET Canada, Chevy return as partners on music contest
The campaign is adding more social support this time around.
