Articles Tagged ‘Desjardins’
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
Desjardins expands its content play with Immigrer
The six-year partnership spawns a content hub to help the bank continue reaching new Canadians.
Desjardins steps up with Montreal International Black Film Festival
The financial institution will grant young people free access to digital screenings.
Glassroom and Dialekta team up on Desjardins account
The two agencies now handle media across all digital channels including SEM.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
Desjardins, Canadian Tire join Dragons’ Den sponsor roster
Desjardins will use the integration to promote its new GoodSpark platform, while Canadian Tire will position itself as an innovator.
Desjardins picks Bleublancrouge as media, creative AOR
Bleublancrouge and its Humanise Collective take over for Lg2 and Touche! as part of a “marketing transformation.”
Desjardins puts accounts into review
Current agencies Touche and LG2 will be invited to participate in the RFP.
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
Touche! wins Desjardins
The Omnicom agency will handle the account out of its Montreal office, with some work from Toronto.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
