Articles Tagged ‘digital’
With one billion hours of daily watching, how does YouTube stack up in Canada?
Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.
How VW used custom content for the win
The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
Growth in mobile, geotargeting fuels updates for Addictive Mobility
CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.
What’s next for 2017: Digital and social
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
Twitter Canada unveils carousel ads
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Canadians would hand over their search history for a price: study
Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.
Facebook reports another round of metrics errors
The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
Facebook in 2016: Canadians love international news
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
Groupe V dives into e-commerce
Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.
Facebook highlights several errors, rolls out metrics fixes
The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.
Beanfield touts its indie cred in first ad campaign
After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.
Facebook adjusts multicultural ad targeting following criticism
While the tool, which allows advertisers to market to specific ethnic groups, will remain an option, it’s been updated to curb potential discrimination, says Facebook.
Awake Chocolate parties to mark daylight savings
The caffeinated chocolate company has set up a site filled with original entertainment videos to capture the energetic and nocturnal 18-to-24 crowd.
Spotted! Cadillac Fairview’s selfie fever
As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.
Globe and Mail tops Vividata’s rankings
The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.
