Articles Tagged ‘Facebook’
ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles
Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.
Elle Canada is streaming its September issue planning session
The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.
Snapchat monetizes World Lenses, while Instagram jumps on the filter train
Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.
Most micro-influencers do fewer than five campaigns per year: study
New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.
Snapchat adds geofilters to API
Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.
ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun
In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.
Ad safety: Isn’t this the Google we created?
Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.
Facebook opens branded content to more pages
Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.
Facebook introduces its own stories feature
Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.
Facebook revs up auto vertical for advertisers
The social media giant commissioned an Ipsos study which found that Canadians increasingly rely on mobile and social media for research into vehicles.
What does Facebook’s header bidding play mean for the ad industry?
The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?
Facebook unveils new shoppable ad format
Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.
Facebook opens Atlas tools to all advertisers
The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.
ICYMI: Dan Aykroyd to appear on Workin’ Moms; Facebook tests job postings
In case you missed it: The Saturday Night Live alumnus will appear as Catherine Reitman’s father on the CBC’s newest comedy and Facebook could be taking on LinkedIn.
Facebook switches on autoplay audio
Three years after it began auto-playing ads in its news feed, the social media giant will now add sound into the mix.
