Articles Tagged ‘Facebook’
Shomi premieres new show on Facebook
The streamer is aiming to attract more Canadians by showing the first part of new paranormal thriller, The Enfield Haunting on the social network.
HuffPost uses election day to launch HuffPost Live!
HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Facebook further aligns with TV
The social media co is now allowing video ads to be bought using total rating points.
Instagram reaches 400 million mark
The photo-sharing platform hits a numbers milestone and shares Canada-specific brand case studies for Shomi, Mercedes-Benz and the Fairmont Hotel group.
ICYMI: Scotiabank Nuit Blanche sponsors, Facebook expands Blueprint
In case you missed it: Facebook’s education program is adding new courses and Scotiabank Nuit Blanche has released its slate for sponsors for this year’s event.
Facebook goes all-in on viewability
The social media co has announced the new buying option and a partnership with MOAT Analytics around its video advertising.
ICYMI: Hollywood Suite rebrands, Twitter @TIFF
In case you missed it: Bell Media ties with TreSemme for New York Fashion Week, the Streamy Awards are hitting TV and Facebook is aiming to be more business-friendly.
Instagram adds the 30-second spot
The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.
Audience Network gets a boost
Facebook has introduced two successful formats to expand ad options within its mobile-app monetization platform.
Social media chatter drives purchasing: report
Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.
Facebook adds live video streaming to its celeb-centric app
Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.
Second screeners are also content creators
Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.
Why direct mail breaks through the noise
A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.
Challengers rise to YouTube’s game
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
