Articles Tagged ‘Grey Cup’
ICYMI: Rosanne Caron to be awarded, Bell Media’s foray into theatre
In case you missed it: Caron will be awarded at OOH Day, Bell Media is getting into live theatre and Tennis Canada has named a new CMO.
CFL’s Grey Cup takes the week: Numeris
The CFL’s Grey Cup had the most average viewers for the week of Nov. 23 to 29.
Grey Cup posts 2015 growth
How Shaw’s on-site activations fared in its first year as title sponsor, as overall ratings jumped.
ICYMI: Changes at CTV News, Twitter’s interactive GIFs
In case you missed it: CTV News’ Ottawa bureau chief is heading to the Globe, The Social is going to the Grey Cup and Twitter has added interactive GIFs.
Toronto to host 2016 Grey Cup
The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.
Grey Cup brings big numbers
The CFL’s championship game on Sunday saw more than 10 million unique visitors tune into the Vancouver-based game for some part of it on TSN and RDS.
TSN reveals sponsor lineup for Grey Cup
Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.
Grey Cup hits the radio with TSN
The sports network has created a national network to carry the CFL’s championship game.
Doctor Who and Grey Cup draw millions
Millions of Canadians tuned in to Bell specialty channels this weekend, with both TSN and Space boasting record-breaking audiences.
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
Lowe’s partners with CFL for playoffs
The brand becomes the official home improvement retailer of the league and will launch a pair of a contests, which offer prizes like a VIP trip to the Grey Cup.
Bell Media renews TV deal with CFL
The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.
Grey Cup crowned ratings champ: BBM
The CFL’s final game scored a touchdown with Canadians, netting 5.46 million viewers, while American Thanksgiving caused a ratings dip for The Big Bang Theory.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
