Articles Tagged ‘Initiative’
Why Travel Alberta partnered with fashion mags for the first time
The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
People Moves: Havas ups Noah Vardon and Amanda Dyke
The media division of the marketing and communications group is boosting its leadership team with new positions.
CBC looks to pique millennials’ curiosity with new campaign
The broadcaster aims to reach out to young audiences and attract them to its entertainment offering.
Is that new tech opportunity right for your media mix?
Initiative’s Stephanie Freeman on how media buyers can save time and resources when it comes to selecting and pursuing new technology.
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
MiC’s Preview Review: Dentsu, Initiative, EssenceMediacom
Media in Canada interviews Sarah Thompson, Ishma Alexander-Huet and Urania Agas to get their take on 2023 and what we can expect for 2024.
Op-Ed: Fueling marketing success with creative grit
Initiative’s Brooke Robinson delves into the benefits of harnessing the power of “no” at your agency.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
Wavemaker tops COMvergence new business rankings
Zenith and Initiative also leads in new business wins by media agencies around the world.
Creativity can grow brands, if it matches the platform
Initiative’s Jamie Camden explains why format and channel need to be considered together for long-term success.
