Articles Tagged ‘Initiative’
H&M paves a path to its new flagship
Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.
Initiative adds a director
Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.
Helen Galanis to head Initiative
The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.
m2 merges with Initiative
With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.
Peter Mears upped to global role at Initiative
The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.
Inside Spotify’s first 90 days in Canada
The demos and markets that are using the platform the most in the country to date.
PHD wins Tangerine
The bank’s CMO Andrew Zimakas on how the Omnicom agency can further establish the rebranded company into the Canadian market.
Tangerine goes for broke with media buy
With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
Initiative names new president
Adam Luck is joining the agency and leading Canadian operations.
Indie 88 spreads the word
The Toronto-based station is moving past word of mouth and launching its first consumer-facing campaign to attract listeners.
Harvey Carroll on his jump to media
The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.
IPG Mediabrands names new Canadian CEO
Harvey Carroll has been named to the position from his most recent role at Grip Limited.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
ING searches for creative savers
The bank has partnered with Canadian band Walk Off The Earth for its YouTube-based “Canadian Superstar Saver Search” contest.
