Articles Tagged ‘Ipsos’
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
Ipsos appoints VP strategic growth for Western Canada
Cameron McFadyen has been given the mandate to drive client growth in B.C. and Alberta
Digital audio and strong agency partnerships are growing priorities for marketers
The annual Digital Marketing Pulse survey from Ipsos and the CMA finds a reversal in trends from recent years.
Ipsos CEO Gary Bennewies to retire
Cynthia Pachovski will take over as interim CEO while a search is conducted for a permanent replacement.
Advertisers are focusing on optimizing programmatic quality over cost
A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.
Social investment to continue its uptick
The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.
Ipsos readies Canadian launch of Iris
Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.
How Canadians feel about commercial radio stations
Research from Ipsos and the CRTC shows they still prefer it over other audio platforms, but there are big areas for improvement.
Vividata, Ipsos expand research partnership
The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.
What Canadians are getting out of TV (and what they want)
Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.
Marketers are putting programmatic back in agencies’ hands: study
This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.
Digital video on the rise for brands, agencies: study
The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.
How fake news affects Canadian media trust
A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.
Vividata, Ipsos partner on audience measurement
According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.
Will the in-housing trend pivot?
A new Ipsos trend report shows how the agency and client relationship is in constant flux.
