Articles Tagged ‘Media Dimensions’


Zabiha Halal perfects its recipe for efficiency

In the third year of its “Sharing Halal” campaign, the Maple Lodge Farms brand is figuring out how to get the most out of its targeting.

Braun Accuracy

Braun goes purely digital to hone in on moms

After years of leaning into traditional media, the company decided to switch up the game.

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Analysts, pundits react to Corus-Shaw deal

A consolidated media offering means a more comprehensive opportunity for advertisers, although it might crank up the heat in negotiations, say pundits.


Rogers prepares for the post-season

How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.


What’s the ROI on the Olympics?

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.

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Pizza Pizza to promote loyalty in 2014

“Club 11-11″ cards will be the subject of a big marketing push on radio and TV in the new year.


Certified General Accountants play with numbers

The organization is running TV ads, which speak about Steam Whistle and Rona’s sustainable efforts, during business and news programming.


Yorkdale gets a super (model) facelift

The Toronto mall will feature Coco Rocha as the personality behind the upcoming expansion campaign, launching this November.


Petro-Canada puts parents in the shoes of Olympians

The petrol company’s sponsorship of the 2012 London Games includes ads that show its support for athlete family members.


Media Dimensions lands Luminato

The Toronto-based media agency will handle research, strategy and buying for the 10-day festival.