Articles Tagged ‘Media Experts’
Set-top box measurement is good for business: blog
Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.
Spotted! Jack Astor’s launches an extreme patio season
The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.
Say Media gets branded with BMW i
The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.
Canada in Cannes: Media Young Lions ready to win
Details on the winning case from Media Experts’ Jessica Stein and Carla Museitef.
Interac Flash gets close with retail partners
The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.
Welcome to a wearable world: blog
Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.
Top programmatic trends for 2014: report
Patricia Gray, managing director of digital at Media Experts, breaks down the three key trends from the agency’s report.
Third quarter sees programmatic boost: report
Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.
It’s time to press play on commercializing VOD: blog
Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.
Mini Canada gets patriotic
Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.
BMW Canada unveils Olympic campaign
The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.
The latest on the proposed PMB/NADbank merger
Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.
Future Shop promotes its gadgets
The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
What’s on TV? All WestJet, all the time
The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.
