Articles Tagged ‘Media Experts’


Media Experts adds procurement role to the c-suite

The company has appointed former SVP of customer service Richard Ivey to the new position of chief procurement officer.


Spotted! Mini Canada takes a ride

The car company took its “Not Normal” tagline to the streets of Toronto, with people riding the cars like an amusement park rollercoaster.

best buy

Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.

sony xperia

Spotted! Sony adds a little water

The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.


Future Shop launches social grants

The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.


Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.


Starcom MediaVest Group hires new VP of digital media

Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.


Media Experts names digital VP

Karel Wegert has been appointed to the position, leading the digital practices at the agency.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

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Media Experts releases Canadian RTB data

The first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.

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Robert Jenkyn talks tectonic digital changes

The former Media Experts SVP on his first months at Microsoft Advertising, fragmentation, customization and why creative will be the differentiator.

Workopolis Ford

Workopolis channels the news

The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.


Mini highlights its ‘design with bite’

The car co is introducing the Paceman to the market with an all-video campaign.


Lauren Richards launches Pollin8

She tells MiC about the official launch of her consultancy and its plans for growth.