Articles Tagged ‘Media Experts’
Buyers talk: All I want for the upfronts is…
With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash
The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.
What’s next for 2017: Television
As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.
Robert Jenkyn is back at Media Experts
After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
Fall face-off: What audiences (and buyers) are watching
Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.
MINI’s mobile play for a new market
How the car co used a first-to-market ad unit to yield success for its MINI Clubman.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
Mac’s gets frosty with its fans on Snapchat
How Mac’s Convenience Stores is targeting a younger demo with limited-release filters on the social media platform.
