Articles Tagged ‘Metro’
Metro signs new agency deal
Touche and PHD have signed on with the company as it aims to double-down on its digital growth.
Star Media Group shuts down Metro’s digital-only pubs
The company is also eliminating nine jobs at the free daily and moving its editorial staff to Torstar’s main offices.
Metro aims to get more local
John Cruickshank, president of Star Media Group, on the mandate Cathrin Bradbury has as the title’s new EIC, and how it will be impacting the daily.
AR expansion and a new sales VP for Metro
Mark Finney on his initial plans for the new role, and updates to the media co’s use of AR and 3D in its dailies.
Inside Metro’s latest updates
Bill McDonald, president and publisher of Metro English Canada, on recent changes at the title, including the launch of AR and formalized sales team updates.
Metro adds new sales VP from The Guardian
Mark Finney will be starting at the free daily this June.
Metro gets augmented
The free daily is adding AR to its editorial pages starting today, with advertising options to follow around May.
Metro rolls out a new front-page ad format
The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.
Metro partners with Douglas Coupland for series
The daily newspaper is pairing non-fiction pieces with a chapter of new content from the author each weekday in November, with a sponsorship spot open around the series.
Media-Corps signs with Star Media Group
The deal will see the company place print and digital ads in the Toronto Star and Metro on behalf of its US buyers.
BMO makes the ‘BMOst’ of summer
The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.
Jodi Brown named director of content marketing at MediaCom
Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.
Next Media Stars: Katey Beaudry crafts a new telco strategy
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Juice Mobile signs with Metro
The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.
Metro launches new ad unit
The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.
