Articles Tagged ‘Microsoft Canada’


Brands take their little turn on the catwalk

Details on activations, including why first-time sponsor Microsoft chose World MasterCard Fashion Week as the launch platform for its Surface Pro 4 in Canada.


Strolz moves to global role at AOL

The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.


Microsoft Canada grows sales team

Sarah Cotton and Marnie Pettle have both joined the company as ad solution specialists.


The new MSN gets away from the desktop

The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.


In Canada, younger men lead the digital push

A survey by Microsoft shows that males under 24 are more attached to their devices and are more likely to use digital platforms for entertainment, social media and research.


Microsoft Canada expands advertising team

Rachel Levy comes to the company from her most recent role at Metro Media Sales.

Ryse Son of Rome

Spotted! Microsoft brings Xbox One to Toronto

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.


Microsoft narrows its focus

Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.


Spotted! Microsoft unleashes the dead for Xbox One

The electronics co’s stunt brought characters from the game Dead Rising 3 to the streets of downtown Vancouver and was supported by an interactive ad on Microsoft Canada’s home page.

Copied from strategy - XboxOne_Vancouver_2

Spotted! Microsoft goes big with Xbox One

The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.


Spotted! Microsoft launches Surface 2 with Deadmau5

The tech company hosted an exclusive concert at Toronto’s Kool Haus with street teams handing out wristbands and demonstrating the new tablet in advance of the show.


Microsoft Canada partners with

The company is providing exclusive offers and content to the entrepreneur-targeting site.

Office 365

Microsoft introduces the new Office

The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.


CBC expands digital presence with Microsoft partnership

A newly-launched Hockey Night in Canada app for Xbox Live will give Gold users access to live game streaming and VOD content including Coach’s Corner.


The Verdict: Microsoft Canada’s Do or Die lives well

Created out of a desire to connect with students, the spring campaign surpassed social media goals.