Articles Tagged ‘MindShare’
Spotted! Tim Hortons’ #tbt celebration
Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.
Upfronts 2014: Fox offers uninspiring glimpse into new year
Lina Alles, chief trading officer at Mindshare Canada, lays out details of the new slate of programming at the broadcaster, but isn’t holding out much hope for the shows.
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
Lincoln partners with Food Network Canada for new web series
The Shaw Media channel’s celebrity chefs are promoting the 2014 Lincoln MKZ in a new online campaign.
‘Brands are in crisis’: Mindshare
The agency’s Culture Vulture 2014 report, featuring commentary from Mark Potts, managing director, Mindshare North America, shows consumers are less likely to pass along favourable brand information than they were in 2010.
Facebook tests autoplay video ads
A Mindshare promo for Summit Entertainment’s Divergent serves as a guinea pig for the new ad unit.
Mindshare names Unilever client lead
David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Mindshare names chief content officer
David Lang has added the title to his position as president of Mindshare Entertainment.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Spotted! American Express surprises travellers at Pearson
Passengers at the airport can pick up their “World of Yes” kits right off the baggage carousel, as the company tries to win over frequent flyers.
Ford partners with Beyond the Rack
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
