Articles Tagged ‘MindShare’
Cannes: Karen Nayler shares learnings from AOL research
The Mindshare CEO takes MiC to the Palais for her first day of sessions following her judging duties in round one of the Media category at the festival.
Mindshare adds a chief strategy officer
The agency is the latest shop to introduce the role, hiring Jordan Bitterman, who most recently worked at Digitas, to the new position.
CBS’s plan to stay on top: blog
Mindshare’s Lina Alles on the two shows she sees lasting of the five new programs presented by the network at its upfront.
Alles on NBC’s new season: blog
Mindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.
Ford goes further in Quebec
The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.
Hellmann’s keeps it real
The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
Unilever introduces Fruttare
The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.
Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion.
Dove sheds light on self-esteem issues
The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
American Express Canada goes small
The credit card company has launched a campaign around its “Shop Small” program to encourage Torontonians to support small businesses.
AMEX Canada shows off its potential
The credit card brand is using a multi-platform campaign to highlight the specific services it offers to cardholders, including purchase protection.
Mott’s Clamato sponsors Top Chef Canada
The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.
GroupM launches consulting division
The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
Globe and Mail partners with Lincoln
The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.
