Articles Tagged ‘MLSE’
MLSE and TikTok air live sports content in partnership with Frito Lay
The branded content series will feature Toronto Maple Leafs and Toronto Raptors in TikTok’s new Creator Zone.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
SiriusXM Canada ups its game with the Raptors
The company is the NBA team’s new official music and audio streaming partner with the goal of building out its younger subscriber base and reach with NBA-loving listeners.
Mastercard opens a high-end lounge in the Scotiabank Arena
The financial brand activates its longstanding partnership with MLSE by bringing premium experiences to Maple Leafs and Raptors games.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
LG renews partnership with MLSE
The electronics brand has also launched a new campaign for Maple Leafs and Raptors fans.
Tangerine’s Raptors sponsorship turns bank shots into charity
For every shot that bounces off the backboard and into the net, Tangerine will deposit $1,000 into an account that will go to community initiatives.
IBM renews sponsorship with the Toronto Raptors and Maple Leafs
The company will collaborate with MLSE to create next generation digital fan experiences.
Dairy Farmers of Ontario sign on as Maple Leafs’ jersey sponsor
The “Milk” logo will appear on all team jerseys as DFO extends its community-focused partnership.
BMO extends Toronto FC sponsorship for 10 years
Part of the bank’s investment will be giving girls and women greater access to soccer through the team’s Kickstart program.
Spotted! Portable screens keep fans engaged at Jurassic Park
Big Digital’s interactive “ROLOs” were used for contextual ads and contest opportunities outside of Raptors playoff games.
MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.
Spotted! PlayStation and MLSE bring stories to life in a video game
An adaption of the “Play Has No Limits” platform utilizes both an MLSE sponsorship and the metaverse-like game Dreams.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
The Bay hits the court with the Toronto Raptors
The retailer has a wealth of in-arena activations planned for the upcoming NBA season.
