Articles Tagged ‘Montreal Canadiens’
Spotted! Intact breaks the ice
The insurance company has partnered with RDS on a ground-breaking OOH activation.
Blame it on the Montreal Canadiens
Ad revenue was down across Quebecor’s media division during Q2 of this year.
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
Sportsnet inks regional TV deal for Montreal Canadiens games
The three-year agreement makes Rogers Media the official English language broadcaster for the team.
Regional NHL schedules take shape
TSN will broadcast 140 games on its soon-to-be-launched channels, splitting regional Leafs games with Sportsnet Ontario.
The top four sports brands in Canada
A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.
RDS draws all-time record audience
The Canadiens’ game seven win attracted 2.5 million viewers, dominating the French-language primetime market.
Habs draw over two million on RDS
The Montreal Canadiens game three win took more than 50% market share in Quebec during the broadcast.
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
Montreal sweeps Lightning to big numbers
The Canadiens pulled in more than 1.7 million viewers on average for Tuesday night’s NHL Playoff game.
RDS to see audience double for Montreal Canadiens’ playoff push
Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.
Future Shop teams with the Montreal Canadiens
The company has partnered with the NHL team to target hockey fans and families with activations at the arena.
Kit Kat issues Chunky challenge
The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.
Hockey Night in Canada scores with season opener
The show’s 60th anniversary pulled in record ratings for its afternoon and primetime games.
RDS to produce series with Montreal Canadiens
The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.
