Articles Tagged ‘National Post’
Postmedia names new Pacific Newspaper Group publisher
Gordon Fisher has been named to the position, taking over from Kevin Bent who is leaving the organization.
Postmedia, Kijiji merge online auto classifieds
The publisher and the local classifieds site will offer car dealers an opportunity to showcase vehicles on their lots through a new banner ad unit.
Globe and Post paid circulation down: ABC
The two papers both saw paid circulation dip according to the report, which measured differences from the end of September in 2011 and 2012.
Postmedia reports losses for fourth quarter
A decrease in print advertising, largely in classifieds, and print circulation were the biggest factors behind the dip.
The CBC brings home the online hardware
Leading the way with six golds, the pubcaster’s digital properties took the most top prizes at last night’s Canadian Online Publishing Awards.
National Post merges sections
Beginning today, the Sports and Arts & Life, as well as Post Toronto and Weekend Post, are being combined and some Financial Post content will be removed.
National Post’s cross-media audience surges
The Postmedia-published title reports big gains for its social and digital audiences in its 2012 Consolidated Media Report.
LCBO sets its sights online for Wine Country Ontario
Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.
The National Post’s hunger for games
The publication’s FP Tech Desk is introducing the gaming market to its new vertical, Post Arcade, and is offering unique ad opps.
MasterCard sponsors Fashion’s Night Out
The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.
Pfaff Auto starts a Twitter race
The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
Leadership changes at Hello! Canada and Flare
Lisa Tant becomes publisher at Hello! Canada, while Miranda Purves joins Flare as editor.
Nissan adds digital life to Postmedia dailies
An augmented reality print execution for the auto brand was placed in newspapers today, alongside editorial content about the technology.
Postmedia introduces Launch Pad
The new advertising program allows clients, like Hyundai, to execute a takeover of the media co’s assets for one day.
