Articles Tagged ‘NBA’
Toronto Raptors sign with Horizons ETFs Management
Customer research moves the company away from golf sponsorships.
ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat
In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.
Twitter expands live sports play with MLBAM pact
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Twitter signs exclusive NBA content deal
The social media co will begin streaming exclusive content and a weekly pre-game show next season.
Raptors post record-breaking ratings
The team’s long-weekend home game was watched by an average of 1.8 million viewers on TSN.
Raptors and TSN make history in game seven
Sunday’s second-round clincher was watched by an average audience of 1.5 million.
NewFronts: Big Bird and the NBA join YouTube in New York
The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.
Raptors break viewership record
Sunday night’s game seven was watched by an average audience of over 1.5 million viewers.
ICYMI: Maxus Canada recognized, ads coming to NBA jerseys
In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.
ICYMI: Grammys down, NBA All-Star up
In case you missed it: NBA All-Star posted big ratings, Grammy numbers were down and Canadian Living has a new editor-in-chief.
SendtoNews pacts with NBA
The sports content distributor has teamed up with the basketball association to extend its content archive ahead of the first-ever Canadian-hosted NBA All-Star Game.
NBA All-Stars to hit Canadian shores and screens
For the first time in 65 years the annual event will be held in Toronto and telecast across the country on Sportsnet and TSN.
BioSteel signs with Toronto Raptors
How the first team sponsorship deal for the sports nutrition company is also a return to its roots.
Tips on sponsoring Toronto’s first NBA All-Star Game
Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.
BroadbandTV extends NBA agreement
Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.
