Articles Tagged ‘NBA’

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NBA All-Stars to hit Canadian shores and screens

For the first time in 65 years the annual event will be held in Toronto and telecast across the country on Sportsnet and TSN.

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BioSteel signs with Toronto Raptors

How the first team sponsorship deal for the sports nutrition company is also a return to its roots.

MatthewLogue

Tips on sponsoring Toronto’s first NBA All-Star Game

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.

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BroadbandTV extends NBA agreement

Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.

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Raptors close playoffs on a ratings high

Sunday’s game seven against the Brooklyn Nets brought in more than 900,000 viewers to TSN, with big average numbers for the series.

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Raptors break one million

Wednesday’s game five win was the most watched Raptors game of all time on Canadian television.

Loring Phinney

Bell teams up with the NBA

Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.

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Rogers Media unveils Sportsnet 360

The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.