Articles Tagged ‘NBA’

Skycanner uses OOH to entice Canadian NBA playoff support

To reach gig-tripping fans, the brand placed billboards in the hometowns of two NBA players

Snap and Meta reveal updated AR and AI tools

The social media companies recently updated advertiser and user offerings with new tech tools.

Koho enters the big leagues with NBA sponsorship

The nationwide campaign will reach more Canadians than the fintech brand has ever done before.

Hellmann’s taps into basketball to reach a multicultural audience

The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.

NielsenIQ isolates five trends for FMCG during sports season

Consumers want healthier snacks to snack on during games, they’re hosting more celebrations around sporting events, and more trends to watch for 2024.

SiriusXM Canada ups its game with the Raptors

The company is the NBA team’s new official music and audio streaming partner with the goal of building out its younger subscriber base and reach with NBA-loving listeners.

CIROC's ad on a Toronto streetcar

Ciroc set to ‘Roc’ Toronto Raptors’ fans this season

Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.

Image of a flat bed truck with a basketball hoop on the bed and a player taking a shot.

NBA and Clutch ink multiyear deal in Canada

Clutch “engages” its new status as official online car retailer of the NBA in Canada.

NBA enlists Canadian YouTubers to bring fans exclusive short moments

Videos with influencers and players show their off-court lives and personalities

Re/Max is NBA Canada’s first official realtor

This deal includes a national contest, social campaigns and TV spots to promote the partnership.

More Canadians follow the NHL than any other sports league

Vividata shares insights into how Canadians follow and watch their favourite sports and teams.

Google extends partnership with MLSE to 2026

The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.

The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.

NBA ranks first among newcomers to Canada: study

The NHL comes in a close second overall, although Canada’s national sport still ranks number one among South Asian newcomers.

ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.