Articles Tagged ‘NBA’

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More Canadians follow the NHL than any other sports league

Vividata shares insights into how Canadians follow and watch their favourite sports and teams.

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Google extends partnership with MLSE to 2026

The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.

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The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.

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NBA ranks first among newcomers to Canada: study

The NHL comes in a close second overall, although Canada’s national sport still ranks number one among South Asian newcomers.

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ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.

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Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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The Raptors keep breaking records

Despite playing an afternoon match, the Raptors pulled in their biggest audience for a first-round Playoff game ever.

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What the NBA’s suspension could mean for advertisers

As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.

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NBA All-Star weekend viewership up double digits

Nearly 3.5 million viewers tuned into the game, which followed a new format to drive greater competition and excitement.

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Kawhi’s Toronto return breaks NBA viewing records

Former Toronto Raptor’s first game back with L.A. Clippers drew more than 3.2 million viewers.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Raptors post another kind of historic victory

Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.

NBA Winners' Corner presented by OLG 2

NBA hits a viewer and sponsorship high in Canada

New Canada-specific deals include Bell, Molson-Coors and OLG.

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New NBA package lets you stream in 10-minute intervals

The league is hoping to capitalize on its growing Canadian audience, which is increasingly into social.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.