Articles Tagged ‘OMAC’
ICYMI: Rogers/NHL cleared, Supergirl opens strong
In case you missed it: The Competition Bureau gave the green light to the Rogers/NHL deal, Virool added to its Canadian team and Twitter launched a new brand tool.
Dealing with the skills gap
Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.
Not to be Missed: Defy Media’s expansion
Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.
OOH ads pique shopper curiosity: study
The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.
What’s new in OOH: Pattison and Outfront go big
Outfront has new boards at Yonge-Englinton in Toronto and Pattison has installed a new digital display along the Windsor border.
OOH drives mobile action: study
The comScore data finds mobile users who view OOH are taking actions like looking up store locations.
OMAC president Caron to helm COMB
Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.
OMAC announces year-end expansion
The OOH association reveals new members and a board of directors as it closes out 2014.
Out-of-home dollars are on the upswing in 2014
Revenue from OOH is growing at a rate that is more than double that of overall ad spend in Canada according to OMAC.
The state of OOH in 2014
Rosanne Caron of OMAC takes a Canadian look at recent global numbers from PQ Media and Warc.
OMAC reveals inaugural CPG award winners
The OOH organization and BrandSpark have released the names of the winners ahead of tonight’s award show.
Consumer alertness leads to lasting brand impressions: OOH
Rosanne Caron, president of OMAC, breaks down new U.K. research on the mental state of people when they are outside the home.
OMAC unveils CPG award shortlist finalists
The new prizes will be handed out later this month at the Best New Product Awards.
The changing world of digital OOH: On the MiC
Ahead of her appearance at OMAC’s upcoming Ignite event, Stacey Knight, director of digital at JCDecaux UK tells MiC about trends on the platform, and how it has moved beyond the future imagined in Minority Report.
OMAC unveils 2014 board members
Jorg Cieslok, executive VP and GM of Titan, is the chair of the 2014 officers of the board for the organization.
