Articles Tagged ‘PHD Canada’
Unilever chooses PHD for global search business
The company’s digital arm, Resolution Media, will lead the business in North America, says Fred Forster, president and CEO for PHD Canada.
Why TLN is bringing more Spanish-language channels to Canada
Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.
Honda finds the right Fit for out-of-home
Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.
Canada takes four at Internationalist Awards
Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.
PHD tops in Canada: RECMA
The agency scored the highest in the country according to RECMA’s Compitches report, which awards points for successful pitches.
PHD talks gamification
Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.
Time spent online to reach TV levels by 2014: Study
The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
Sony Mobile joins the team
The brand formerly known as Sony Ericsson launches its Xperia phone with a campaign that flaunts the media co’s assets.
Tales from the Trenches: PHD
Helena Shelton and Rob Young give the skinny on sticking to budgets and how to survive the biz in part two of MiC‘s summer series.
Scotiabank sets the scene with NFC
The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.
Canadian agencies bring home Internationalist Awards
All the Canadian projects nominated at the awards brought home a prize at last night’s event.
Canadian media agencies earn nods at Internationalist Awards
PHD Canada and Starcom MediaVest Group both have two nominations, with MediaCom Canada picking up one nod at the fourth annual awards.
PHD Canada grows digital team
Caroline Moul has been named VP digital and emerging media, and two new hires have been made to expand the team at the agency.
OMG expands in Canada
The company is adding Resolution Media and the Accuen and Annalect platforms to its Canadian offerings.
