Articles Tagged ‘PHD Canada’
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Karine Courtemanche to leave Omnicom Media Group
Touche!’s founding CEO Alain Desormiers is returning to assist the company’s leadership team during the transition.
Upfronts 2023: NBCUniversal touts stability and streaming
PHD’s Jeremy Johnston saw several ways in which the ongoing writer’s strike loomed over the company’s presentation.
2022 Media AOY Silver: PHD leads with purpose (and lots of good intel)
The agency has invested in senior-level expertise, data analysis and creative.
Upfronts 2022: NBCU and Fox show their commitment to ads
PHD’s Jeremy Johnston and Magna’s Leanne Burnett-Wood offer their POVs on this year’s first two big presentations.
Cannes 2021: Canadian agencies win three Media Lions
PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.
PHD and Touche stand out at FOMG Awards
The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.
Upfronts 2021: WarnerMedia and ViacomCBS present considerable slate
With Warner also announcing a pause ad unit, and CBS focusing on a broader, holistic linear TV approach.
PHD Canada scores big with RECMA for pitches
Another Omnicom shop also had big bragging rights.
Does Tumblr have a future for advertisers?
The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.
PHD takes Grand Prix at Internationalist
Among global networks, PHD took home 30% of all hardware.
ICYMI: Omnicom joins podcast study and more
Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.
What the future holds, according to the IAB
The future is viewable, but is it brand-safe?
