Articles Tagged ‘PHD’
PHD takes home gold at Internationalist Awards
The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.
MAOY Silver: PHDCanada plays to win
The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.
Shaw Media partners with Keurig for new spots
The media co will launch a new campaign with stars of Food Network Canada’s Restaurant Takeover.
Scotiabank’s expanded NHL play
Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.
Lucky 7 is first show cancelled: Fall TV
The ABC drama about a group of lottery winners aired on City in Canada.
Criminal Minds takes Wednesday: Fall TV
The CTV drama drew 2.4 million viewers for its premiere, up against the launch of Michael J. Fox’s new show on Global.
Ad Week blog: Turning work into a game
PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.
The Blacklist takes Monday night: Fall TV
Global’s new drama nabbed 1.9 million viewers as MiC runs down the ratings from the first night of premiere week, and matches them against upfront predictions from June.
In a TIFF: Grolsch hosts an Open House
The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.
MediaCom wins Agency Network of the Year at M&M Global Awards
The agency picked up the top prize for the fourth time in the past five years, with Samsung and PHD also taking accolades at the ceremony last night.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.
Sony launches a social project with MTV
The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.
The impact: Social media spoilers and TV
PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.
Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
