Articles Tagged ‘PHD’

Blacklist

The Blacklist takes Monday night: Fall TV

Global’s new drama nabbed 1.9 million viewers as MiC runs down the ratings from the first night of premiere week, and matches them against upfront predictions from June.

Grolsch

In a TIFF: Grolsch hosts an Open House

The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.

MMGlobalAwards

MediaCom wins Agency Network of the Year at M&M Global Awards

The agency picked up the top prize for the fourth time in the past five years, with Samsung and PHD also taking accolades at the ceremony last night.

handshake

What the Omnicom-Publicis merger could mean for Canada: report

The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.

Blacklist

Fall TV: Primetime battlegrounds 2013

With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.

MTVInstamissions

Sony launches a social project with MTV

The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.

TheAmazingRaceCanada

The impact: Social media spoilers and TV

PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.

Acura RLX

Acura drives in a new direction

The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.

Amway_True Beauty_V2_English

Amway Canada goes all in with digital

The health and beauty company, which typically spends its ad dollars in broadcast, is launching an eight-month sponsorship of MSN’s lifestyle channels.

BostonPizzaPizzaburger

Boston Pizza releases the Pizzaburger

Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.

TheSource

The Source revamps

The electronics co has launched a new multi-platform campaign addressing misconceptions about the brand.

TomFotheringham

OMG’s Accuen names new GM

Tom Fotheringham is now heading up the programmatic buying division of the media group.

ShawCommunicationsPushtheButton

Shaw rolls out new spots

The cable carrier promotes Shaw On Demand with a campaign featuring its rebranded look.

Wonga

Wonga launches in Canada

The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.

Neil Sweeney JUICE Mobile

Juice Mobile takes top prize at 2012 Digi Awards

The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.