Articles Tagged ‘Quebecor’
Quebecor picks up Blue Moon, Ransom
The broadcaster made 10 additions for its 2017/18 slate across TVA and addikTV.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Quebecor brings new ad options with Tuango partnership
The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.
Pierre Karl Peladeau named president and CEO of Quebecor
The former head of the Parti Quebecois returns to the media company he lead for 14 years.
ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave
In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.
Coup de Pouce’s milky ‘white’ issue partnership
How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.
Quebecor to cut 8% of workforce
The media company is also shuttering two magazines, CHEZ SOI and Tellement bon.
TVA adds on-demand option
The network will extend the life cycle of its linear properties (such as La Voix Junior, pictured), offering advertisers a new way to reach viewers.
Quebecor adds to media creativity team
Randy Mauskopf has been hired to lead sales ops for the Toronto English market in the new role.
What’s that smell? It’s marketing
Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.
Spotted! City of Montreal gets down and dirty with OOH campaign
The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.
Revenue across segments up at Quebecor
The telecom and media company reported a 7.5% increase in year-over-year revenue, posting $3.88 billion in 2015.
ICYMI: CBC Radio’s Serial play, CraveTV comes to Shaw
In case you missed it: CBC Radio has launched its Someone Knows Something podcast, CraveTV is now available to Shaw customers and Cineplex is set to crown an e-sports champion.
Quebecor gives advertisers more targeted options
The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.
Targeting serial commenters
Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.