Articles Tagged ‘Rob Young’

shutterstock_291648524 (1)

Unravelling Canadian consumer behaviour

TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.

Copied from Playback - Copied from Media in Canada - crtc.body_lead

Will the skinny basic push cord-cutters into Neverland?

With skinny basic in market (and under fire) for a week, pundits wonder if the CRTC erred in spreading out the arrival of the $25 package and pick-and-pay.

RobYoung

Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

CMUST

How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

shutterstock_286050311-2

What does Vividata do for print measurement?

Industry execs weigh in on what the launch of the measurement body means for the print business.

RobYoung

Blog: A whale of a story one line at a time

As spring buying kicks into gear, PHD Canada’s Rob Young breaks down Let’s Talk TV into bite-sized pieces.

shutterstock_44174074

Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

RobYoung

Blog: Can you define Video on Demand?

Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.

RobYoung

Blog: Addressing TV’s addressability

PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

RobYoung

Blog: An erratic time for TV

PHD’s Rob Young sums up what’s causing trouble in the TV landscape.

shutterstock_233620201

Forty percent of internet time remains ‘buried’: CMust

The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.

Copied from strategy - SONY DSC

MAOY Silver: Planning for success at PHD

The agency breaks down the barriers in its approach to media.

SONY DSC

Internet video: the big and the small of it

Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.

targetapp

Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.