Articles Tagged ‘Rogers’
Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.
ICYMI: New Rogers CEO starts next week, Lyne Robitaille to lead magazines at TVA
In case you missed it: Joe Natale is starting at Rogers next Wednesday, Lyne Robitaille is adding supervision of TVA Publications to her role and Arlene Dickinson is returning to Dragons’ Den.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
ICYMI: Instagram adds carousel post options, and the (YouTube) Oscar goes to…
In case you missed it: Instagram updates its platform, YouTube’s second annual Oscars trailer ranking, FX and City’s mid-season premiere dates and more.
Rogers jumps to the top spot: Media Monitors
The telco bought the most radio advertising time for the week of Feb. 6 to 12.
Telus takes on VIs for ‘bonus’ advertising: CRTC hearings
The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising in Toronto for the week of Oct. 31 to Nov. 6.
Team North America games top 1M at World Cup of Hockey
Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising time in Toronto for the week of Sept. 12 to 18.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising in Toronto for the week of Sept. 5 to 11.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising for the week of Aug. 29 to Sept. 4.
Rogers buys the top: Media Monitors
The telco bought the most radio advertising for the week of Aug. 22 to 28.
Twitter Canada adds to sales team
The social platform has hired former Rogers sales exec Andrea MacDonald as it grows its Canadian operations.
