Articles Tagged ‘Samsung’
Will 2023 be the year AVOD booms?
Samsung and LG both see signs that ad-supported streaming could be on the verge of a big shift…if user experience and measurement keeps up with demand.
Samsung relaunches its FAST channel with eye towards premium content
A new look and interface for Samsung TV Plus comes alongside plans to majorly bulk up its content offering.
Matterkind goes with Samsung DSP
Fellow IPG agencies UM and Initiative will also have access to the added intelligence from the connected TV platform.
Samsung Ads has new ad inventory for its four million smart TVs
Discovery Masthead is now available to Canadian buyers, as are an addressable guide that’s inclusive of linear and a gamer-focused interface.
Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content
The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.
Cityline integrates Samsung into its new studio
In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.
How Corus and Twitter bested their own records with Samsung
A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
Canada’s prolific smartphone market skews to iOS: study
Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
Samsung Canada expands Jays partnership to go 360
The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.
NBA Canada partners with Samsung for VR broadcasts
For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.
Spotted! Samsung’s #GalaxyLife rides into Toronto
The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
