Articles Tagged ‘Samsung’
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Samsung shoots for millennials with NHL partnership
The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.
Will Twitter’s new ad unit get people talking?
Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.
Facebook expands 360 video to brands
With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.
Apple still rules on tablets: MTM
According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.
A guide to NHL changes in Canada
With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.
Rogers sets off on a hockey tour
Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.
The Globe uploads an Android app
The national newspaper is delivering a curated experience to readers and advertisers on a new app exclusive to Android tablet users.
MMVAs sponsorship spots sold out ahead of Sunday’s show
New on the sponsorship list for this year are Bud Light Lime-A-Rita, Scotiabank and Samsung.
MiO brings music to transit riders during NXNE
The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.
Execs weigh in on Samsung’s Oscar screen time
Harvey Carroll, Veronica Holmes, Sheri Metcalfe and Lauren Richards on the record-breaking selfie, and how future integrations could be improved.
CBC goes cross-platform for Sochi sponsorships
Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
