Articles Tagged ‘Sarah Ivey’
CES 2021: Invisible ads give way to ‘first party technology’
Sarah Ivey explains why the new normal has also accelerated the need for brands to create new points for connection and learning.
From CARD: Media shifts that will stick in 2021
Devon McDonald, Sarah Ivey and Richard Fofana offer their thoughts on the road ahead in the first of a two-part series.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
If not sports, then what?
Sports broadcasts are now off the table. With most of the major sports skewing male, what are the best strategies for reaching this audience amidst big changes?
Column: Grabbing the mic at Advertising Week
Agents of Necessity’s Sarah Ivey wants more points of view from the media side at the annual festival.
Sarah Ivey on why P&G’s new model spells opportunity
Splitting work between in-house and outside agencies may not be the scariest thing, says the Agents of Necessity top chief.
Media Roundtable: What’s changing for brands?
Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?
Media Roundtable: Marketing models, measurement and millennials
Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.
Media Roundtable: How brands (and their partners) are evolving
Industry leaders hash out how to make the work work for brands, agencies and media companies.
Sarah Ivey on combating automation
The Agents of Necessity CEO outlines some steps for media agencies to evolve in 2019.
Blog: Is it time to take off the rose-coloured glasses?
Agents of Necessity CEO Sarah Ivey on why the changes in the air at Cannes could be a golden opportunity for media agencies to reinvent themselves.
Blog: The next generation of search will change, well, everything
Sarah Ivey from Agents of Necessity on how Google Lens will force digital media as we know it to evolve.
Ad safety: Isn’t this the Google we created?
Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.
