Articles Tagged ‘Scott Mitchell’
Vistar Media launches Vistar Verify in Canada
The program helps advertisers evaluate inventory quality in the programmatic OOH marketplace.
Vistar launches OOH-focused design studio
Vistar Studio is meant to provide programmatic clients with services tailored to getting the most out of the medium.
What to expect in the out-of-home sector this year
Digital will continue to spur growth, but data capabilities will also develop opportunities outside of programmatic.
Vistar’s recent funding fuels DOOH accessibility
A $30 million raise is positioned to further develop software and tech.
Hilite brings car-top OOH to Vistar’s programmatic network
Over 100 screens on the move through Toronto are now available programmatically.
Outfront pairs with Vistar to make digital inventory more accessible
The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.
CSB prepares to expand with Stadium Digital acquisition
Canadian Soccer Business will now be able to function as a full-service media and partnership business, according to its CEO.
Canadian Premier League launches sponsorship unit
As Canada readies for a joint bid on FIFA’s World Cup, Canada Soccer readies its media and sponsorship play.
Vistar Media opens Canadian outpost
The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.
TubeMogul receives financial boost
Managing director Grant le Riche talks to MiC about the video RTB co’s plans for Canada in the new year.
