Articles Tagged ‘Snap’
Snapchat plays with a new game strategy
The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.
Snap can now sell ads through Shopify
Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.
Snap results lead to a good day on the markets
The social media platform grew its users, beating some expectations.
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
Users stable, revenue climbing for Snap in Q4
The strong quarter led to a jump in the company’s stock.
ICYMI: Twitter to stream Lets Talk special, Snap loses another
Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.
Joe Strolz departs Snap Canada
The country manager announced his resignation in a memo to staff obtained by MiC.
Joe Strolz on who really uses Snapchat
The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.
People Moves: GroupM, Snap and more
Canada’s media companies are saying hello – and goodbye – to people across account management, business and talent teams.
Snapchat launches a desktop product
Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.
Snap stocks drop following financial report
The company’s latest quarterly reported revenue growth alongside a loss in daily active users.
CBC and Snap pair for two new programs
This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.
Daily active users shrink, revenue grows for Snapchat
News of the user decline saw the company’s stock take a small hit.
Joe Strolz on how Snapchat is finding its groove
The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.
Snapchat rolls out non-skippable Commercials
The ads will appear during Snapchat’s premium TV-like content through its Shows platform.
