Articles Tagged ‘SnapChat’
Canadian work leads to a global win for Mindshare
The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.
Snap expands e-commerce to include Shoppable Snap Ads
The expansion also includes new audience targeting and tools to ease ad creation for advertisers.
Volkswagen gets immersive (and shoppable) on Snapchat
An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.
CBC and Snap pair for two new programs
This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
Daily active users shrink, revenue grows for Snapchat
News of the user decline saw the company’s stock take a small hit.
Joe Strolz on how Snapchat is finding its groove
The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.
Snapchat rolls out non-skippable Commercials
The ads will appear during Snapchat’s premium TV-like content through its Shows platform.
Instagram adds more Stories features
The updates come following a big surge in users for the platform.
ICYMI: A CBC cancellation, a new Snapchat initiative
Plus, Workplace by Facebook is now free for non-profits.
Snapchat rolls out self-serve AR for advertisers
The platform has been shifting its focus from consumer experience to programmatic ad buying.
Ford delves into AR with a Snapchat tour
The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.
Wendy’s makes a move for the mobile wallet
The QSR is the first in Canada to pair with Snapchat on its new ad functionality.
McDonald’s leans into social for McHappy Day
To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.
Snapchat switches story ads to programmatic model
The new options will allow targeted buys, rather than national takeovers.
