Articles Tagged ‘SnapChat’
Ford delves into AR with a Snapchat tour
The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.
Wendy’s makes a move for the mobile wallet
The QSR is the first in Canada to pair with Snapchat on its new ad functionality.
McDonald’s leans into social for McHappy Day
To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.
Snapchat switches story ads to programmatic model
The new options will allow targeted buys, rather than national takeovers.
Snapchat rolls out a Shoppable AR Lens
The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.
Snapchat debuts group chat as user backlash continues
Snapchat has rolled out a steady stream of new features in an effort to win back users
Snapchat expands its targeting capabilities
New features allow advertisers to serve ads based on users’ current locations.
Snap’s revenue soars in Q4
Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.
Snap courts app marketers with new updates
The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.
Brands can finally promote their story on Snapchat
The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.
CBC and Bell Media team with Snapchat
The mobile-focused social platform has signed its first deals for Canadian-made content.
Snap set to launch its Pixel conversion tracker
The social platform says the new tool will allow advertisers to measure direct response across platforms.
Will Snapchat’s Context Cards change the game?
The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.
Snap Spectacles come to Canada
The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
