Articles Tagged ‘Sobey’s’
Voila dominates Toronto radio: Media Monitors
The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.
Sobeys ventures into IGTV for holiday campaign
As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.
Sobeys becomes official sponsor for MLSE teams
The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.
ICYMI: The Globe’s push for transparency
Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.
Personalized marketing needed to target millennials: report
Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.
Kraft comes out to play
Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.
Jungle Media announces Quebec expansion
The media agency’s new Montreal office will be run by Danick Archambault.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Sobeys serves up holiday helpings
The grocer is taking this year’s holiday campaign digital, with product videos, recipes and blog posts.
Sobeys launches Moodie Foodie app
The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.
Totem hauls in 30 awards at the 2011 Magnum Opus
Transcontinental Interactive’s custom publishing arm wins big for its work with Sobeys, Geico, Aeroplan and P&G.
