Articles Tagged ‘Sobey’s’

Sobeys

Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

MOB_2321

Sobeys becomes official sponsor for MLSE teams

The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.

globeAndMailRedesign2

ICYMI: The Globe’s push for transparency

Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.

Aimia report

Personalized marketing needed to target millennials: report

Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.

Mo Peterson Screen Shot Kraft

Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

Danick

Jungle Media announces Quebec expansion

The media agency’s new Montreal office will be run by Danick Archambault.

sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

holiday cakes

Sobeys serves up holiday helpings

The grocer is taking this year’s holiday campaign digital, with product videos, recipes and blog posts.

Moodie-Foodie-Recipe-200x300

Sobeys launches Moodie Foodie app

The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.

Totem Award-winning Brand Work

Totem hauls in 30 awards at the 2011 Magnum Opus

Transcontinental Interactive’s custom publishing arm wins big for its work with Sobeys, Geico, Aeroplan and P&G.