Articles Tagged ‘Sobey’s’

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IGA and Ricardo are starting home ec classes for grown-ups

The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.

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IGA acquires majority stake in Ricardo Media

The two companies are building on 20 years of collaboration, with goals of providing innovation, enhanced experiences to consumers.

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How CBC has changed its partner offering for a very different Olympics

The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.

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How Twitter Canada is preparing for Tokyo

Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.

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Sportsnet expands Stanley Cup programming

The network has developed new TV and digital content to create “shared experiences” for fans, as well as new opportunities for sponsors.

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IGA finds success with COVID advice in Quebec

The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.

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Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

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Voila dominates Toronto radio: Media Monitors

The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.

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Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

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Sobeys becomes official sponsor for MLSE teams

The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.

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ICYMI: The Globe’s push for transparency

Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.

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Personalized marketing needed to target millennials: report

Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.

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Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

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Jungle Media announces Quebec expansion

The media agency’s new Montreal office will be run by Danick Archambault.

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Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.