Articles Tagged ‘Subway’
Wendy’s dethrones McDonald’s in QSR radio wars: AdEase
QSRs continued to be the most active advertisers, while Dine-in Restaurants also ran significant ad buys for the week of Sept 11 – 17.
QSRs continue to own the airwaves: AdEase Radio
McDonald’s, Tim Horton’s and Subway dominated radio during the week of Sept 4 to Sept 10.
Sportsnet reveals broadcast deals, brand partners for Stanley Cup Playoffs
Bet365, Boston Pizza, Subway and GMC all have custom integrations set to debut during the first round.
TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.
How Subway activated its first Amazing Race sponsorship
A cross-platform buy is being extended with a pair of contests reinforcing the QSR’s “Eat Fresh Refresh” brand overhaul.
Subway hits the road on sponsorship of RDS’ F1 broadcasts
The QSR began the partnership with a family-focused area at this weekend’s Montreal Grand Prix du Canada.
Seven new brands sign on to sponsor The Amazing Race Canada
Desjardins, Subway and Guru Organic Energy are among those that will be integrated with the show’s eighth season this summer.
Which sectors rode the radio airwaves during COVID?
NLogic’s analysis shows retailers, automotive and service brands were quick to come back to radio as the pandemic went on.
Subway sponsors theScore’s Fantasy Football Podcast
The podcast will include a video component, allowing for visual brand integration opportunities.
Subway hunts taste trends with Tastemade
The new partnership will tap the media company’s network of tastemakers to innovate the QSR’s menu.
Spotted! Subway gets artsy for World Sandwich Day
To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.
TheScore gets ‘Furious’ over March Madness
Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.
Space tries for another epic Sharknado
For its sequel, the network is using the B-movie’s charm and a more active social media campaign aimed at repeating last summer’s ratings success.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
