Articles Tagged ‘Tapped Mobile’
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
Tapped Mobile acquired by EQ Works
The company will be wholly absorbed by audience-targeting company EQ Works, shifting its focus toward location-based marketing.
People Moves: Chameleon Digital, Groupe V and more
A round-up of industry moves from new acquisitions roles to a collective of interns.
BBM Messenger taps Tapped for Canadian ad sales
The Toronto firm looks to monetize the messenger app’s affluent, mostly urban audience.
Tapped Mobile targets local campaigns with new partnership
Pairing with B2B ad tech platform Chalk Digital, Tapped is aiming to capture both small and medium businesses, as well as agencies putting more spend into location-based advertising.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
Space explores Shazam to promote The Expanse
The app is co-promoting a pre-broadcast online debit of the sci-fi series in a Canadian first.
Shazam’s new coupon partner
The app has signed with MobileXCo to launch a mobile coupon option.
Shazam mixes up a new partnership
Details on the app’s new native ad opportunities and the program it’s rolling out with Corby Wine and Spirits.
Data Dive: More moms on mobile
The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.
L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars
How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.
How can brands capitalize on the tablet’s role in the home?
New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.
Tapped Mobile signs with Shazam
The mobile ad tech company will be the exclusive Canadian representative for the listening interface.
PayPal’s first major Canadian push
The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.
Tapped Mobile to rep The Atlantic in Canada
The mobile marketing firm will bring native ad integration opportunities to the influential publication’s titles and is in talks to bring Atlantic events north of the border.
