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FTC clears Omnicom’s acquisition of IPG with one big caveat
The proposed consent order prohibits Omnicom from withholding ad dollars from media publishers based on their political or ideological views.
June 24, 2025 -
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
June 23, 2025 -
Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.
June 20, 2025 -
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
June 19, 2025 -
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
June 18, 2025
Going bigger with activations: TIFF’s repeat sponsors
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
TIFF takes King Street
This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.
In a TIFF: Grolsch hosts an Open House
The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.
In a TIFF: Rogers Media expands coverage
The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.
YouTube film festival to launch in November
Buffer Festival founder and YouTube content creator Corey Vidal talks to MiC about the event, whose sponsors include Contiki, Canon and TIFF.
Cue Digital Media inks representation deal with TIFF
Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
Grolsch gets app-y with TIFF and The Grid
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
Audi partners with TIFF
The car brand has signed a three-year deal as the official automotive supplier of the festival.
Grolsch signs TIFF deal
The beer brand’s general manager tells MiC the new deal aligns well with its target of young urbanites.
TIFF recruits FT as Grace Kelly exhibit partner
Bell Media’s Fashion Television is launching a new magazine to coincide with the debut of the Bell Lightbox exhibit.
The Verdict at TIFF: Gifting lounges
Zenith and MEC execs weigh in on the value of participating in celebrity gifting for brands.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
