Articles Tagged ‘Toronto Blue Jays’
ICYMI: Twitter’s celeb-friendly space, The Masters post growth
In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.
Brands head to the ballpark
Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.
Vikings to capitalize on Jays fever
The History drama is expanding its target demo by adding a special guest star to its fourth season.
Fall TV: Baseball a mixed blessing for Rogers TV ratings
Hitting a high note with baseball, the media co has seen mixed results with hockey and primetime this fall.
ALCS decider wins the day: Numeris
The baseball game segment on Sportsnet had the most average viewers for the week of Oct. 19 to 25.
Sportsnet posts record-breaking October
Driven by the post-season success of the Toronto Blue Jays the Rogers Media specialty posted its highest ratings and digital traffic ever.
Season ends on high note for Jays ratings
Friday’s final game pulled over five million viewers on Sportsnet, making it the most-watched broadcast in the network’s history.
Jays’ ALCS games topping almost 4 million
Averaging 3.8 million and 3.9 million viewers respectively, the team’s first two ALCS matches on Sportsnet continued to track big.
Twitter sees Blue Jays boost
How the team’s playoff run is playing out on the platform.
More records fall for Jays on Sportsnet
Tossing bats and taking names, Wednesday’s game-five closer between the Jays and Rangers brought record viewers to the channel.
Blue Jays on record ratings run for Sportsnet
Overnight numbers for the first three games have an average audience of 2.8 million viewers tuning in to watch the playoff action.
Spotted! Disney promotes the parrot walk
Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.
Sportsnet posts record-breaking month
Topping off the most-watched Blue Jays season ever, the team pushed overall ratings for the station over the top in September.
Rogers rolling out 4K in 2016
The company is bringing a 4K set-top box to market, and will begin broadcasting in the higher resolution format in January.
Jays continue to break records on Sportsnet
This week’s series versus the Yankees was the most-watched to date on the network.
