Articles Tagged ‘Twitter’
Twitter to live stream NFL Thursday Night games
The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.
ICYMI: Mike Weir joins CTV’s Masters team, Wally Crouter passes away
In case you missed it: Valpak strengthens partnership with U.S. group, CTV and TSN bring on Mike Weir for Masters’ analysis and at 92, Wally Crouter is dead.
Ford signs on for Canada’s ‘First View’
The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.
The Big Picture: Twitter’s Rory Capern
The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.
Twitter tweaks its timeline
The social media co has rolled out a new ad product as well as changed the way that tweets will appear for users.
ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge
In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.
Periscope integrated into Twitter
Live broadcasts just got closer to tweets, with access now available without leaving timelines on the social media site.
Will Twitter’s new ad unit get people talking?
Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.
Trending topics: Black Friday
How the shopping event is faring on Twitter this year versus last, and which cities and brands are seeing the most chatter.
The top beer brands on Facebook and Twitter
Who’s got the best engagement, impact and responsiveness on the platforms, according to a new report from Engagement Labs.
Justin Trudeau’s Twitter win
Canadian voters’ engagement on social platforms for the campaign shows how advertising around elections is likely to shift over time.
ICYMI: Branded emojis, AAM signs with TAG
In case you missed it: Twitter Canada launched its first branded emojis, Magazines Canada is sending readers on romantic getaways and AAM has partnered with TAG.
ICYMI: Rogers/NHL cleared, Supergirl opens strong
In case you missed it: The Competition Bureau gave the green light to the Rogers/NHL deal, Virool added to its Canadian team and Twitter launched a new brand tool.
HuffPost uses election day to launch HuffPost Live!
HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.
Data Dive: Conservatives top TV spend
Over half of all election TV spots were attack ads, with the majority being the Conservatives denouncing Trudeau, according to an IPG Mediabrands report.
