Articles Tagged ‘virtual reality’
What’s the reality of the VR market?
There are 200 companies working in the virtual reality space in Canada, with more than 300 content projects on the go, but distribution and financing remain problematic, according to a new report.
VR is still a niche in Canada: study
A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.
Toronto to get its first VR lounge
While only 9% of Canadians believe they’ll consume more VR next year, founder Jonah Brotman said this presents a massive market opportunity.
NBA Canada partners with Samsung for VR broadcasts
For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.
VR spend on rise, but Canadians sticking with actual reality: study
The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.
Blog: Tech and media converge at CES
Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.
Looking into the future: Canada’s upcoming VR and AR spend
According to new numbers from the International Data Corporation, spend will reach $500 million U.S. next year.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Blue Ant puts its Brojects to work in VR
The media co is dipping its toe into the virtual space with a set of new videos.
360 video takes viewers on a virtual trip
Tourism Australia is showcasing Brisbane in a new display ad unit.
The year that was meant to shine the spotlight on VR
Experts discuss limitations to the use of virtual reality in media executions in 2016.
Why Secret Location is on the ‘Frontline’ of VR
James Milward discusses the company’s VR Emmy win, its new VR journalism project with PBS and why it is pursuing “frameless storytelling” full-force.
Elle Canada’s ‘virtual’ September
The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.
Revving up for VR executions
As VR enters the mainstream, media agencies are examining how the new tech can work for clients.
