Articles Tagged ‘Walmart’
Walmart and Interac use influencers for new webseries
How the brands are using vloggers to give Upstairs Amy reach beyond weekly episodes.
Tangible results, not YouTube views, needed for content programs
The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.
Walmart axes MediaVest, sticks with Mindshare
With a new CMO in office, the retail giant has severed its almost decade-long relationship with the Publicis group in North America but maintains its relationship with Mindshare in Canada.
Ninja Turtles play with branded content
How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.
Waze builds Canadian driver community
Results from the traffic and navigation app’s first six months in Canada.
Instagram adds the 30-second spot
The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.
Timing key to holiday email marketing: report
Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.
W Network steps into the kitchen
Lynn Chambers, VP of client marketing, on why the Corus channel is getting into foodie game shows with Pressure Cooker, and how lead sponsor Walmart is integrating into the show.
CTV orders new seasons of The Social and The Marilyn Denis Show
The Canadian TV shows will have new episodes appearing on Bell Media channels this fall.
Walmart Live Better expands with French version
The magazine’s publisher Christopher Loudon talks about the title’s first year, and how ad rates and circulation are shifting in 2014.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Mattel expands its virtual toy wall
The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
The Social partners with Walmart
Launching on Sept. 2, the show will air weekdays at 1 p.m. on CTV and kick off with a year-long sponsorship deal with the retailer.
Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion.
