Articles Tagged ‘YouTube’
YouTube creates tool to align brands with Gen Z music tastes
Advertisers can buy around a lineup of videos featuring songs that are on-trend among the in-demand demographic.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
Shopify partners with YouTube to integrate video with ecommerce
A new feature will allow merchants to link directly to products from videos and live streams.
The ins and outs of Canadian YouTube usage
An MTM report compares how both younger and older users interact with the platform.
Google parent Alphabet reports strong Q4 earnings
Almost all of the company’s results beat expectations, except for YouTube, as its global daily user tally remains unchanged since July 2021.
Ad revenue continues to boom for Alphabet in Q3
The company also reported that it hasn’t seen the same impact from ATT other internet companies have grappled with.
DAZN partners with UEFA and YouTube to grow women’s sport
The landmark announcement brings women’s soccer to viewers for free via YouTube for the first time.
Chef Anna Olson gets live for branded content
The Canadian online personality is betting on live streaming content for sponsorship opportunities.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
How YouTube fared in Canada in 2020
Children and their parents remain a big audience for the platform and many turn to it for music over other audio streaming options.
YouTube experiments with ecommerce
A new Shopify integration is being tested to create a seamless sell-through experience for the platform.
As VPN usage surges, will Canadian advertisers lose out?
Canadian YouTube viewers aren’t always viewing local ads, and U.S. advertisers are sometimes wasting dollars on non-U.S. viewers.
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
It’s a mixed bag for Alphabet in Q1
The first of the big digital media companies to report its earnings since the beginning of the pandemic saw growth, but pointed to a slowdown in March.
