Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

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CFL promotes Kelly Shouldice, focuses on content

Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.

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Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.

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Spotted! SkipTheDishes gets an NHL boost

The food delivery service used a one-day delivery stunt to build its brand affinity and promote itself as a “truly Canadian” company.

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City unveils mid-season lineup

On top of new series LA to Vegas and The Resident, it’s taking on a new-to-City series.

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ICYMI: Spotify uses Canadian data for new campaign

Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.

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Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

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People Moves: Wavemaker, Starcom and more

Plus, new hires on the media side at Global News Radio.

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Grey Cup tops the ratings: Numeris

Plus, The Indian Detective enters the top-five.

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HGTV doubles down on Bryan Baeumler

The specialty net will bring back the popular home improvement star Baeumler for a new beach-side series.

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BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.

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iHeart on-boards nearly 1,000 new radio stations

Stations across multiple genres and regions now get access to the service’s 1.8 million Canadian users.

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Let’s Talk, Canada 150 are 2017 Twitter successes

Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.

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Sunwing flies to the top: Media Monitors

Toronto saw a shake-up in its top radio advertisers last week.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.