Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
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Cineplex to seek strategic partner for e-sports division

Box office and theatre advertising were on the rise thanks to action-packed blockbusters and family-friendly fare.

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Four lessons in media Mark Ritson brought to Toronto

Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.

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Outfront Media goes to the bikes in Montreal

The OOH vendor has partnered with the city’s bike sharing program to sell media at stations throughout the city, adding more than 1,200 faces to its inventory.

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Yellow Pages revenue down nearly 25%

Despite lower revenues in its key YP segment, CEO David Eckert says it is well on its way to “bend the revenue curve.”

Eataly

TLN, Eataly pair on Serie A halftime show

To mark its Canadian opening, the international chain has paired with the multicultural network to catch the attention of soccer fans.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

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Postmedia launches new standalone health site

Healthing.ca will be supported primarily by healthcare brand and charity sponsors and is part of the company’s goal to expand its digital presence.

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Daily Hive adds in-house content arm

The Vancouver-based digital media company is formalizing its custom offering after building “hundreds” of pieces of branded content per month.

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Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

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Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

Corby Spirit and Wine Communications-J-P- Wiser-s goes back-to-b

Wiser’s takes over Sportsnet’s morning show

In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.

Facebook

How The Discourse reconciles its work with Facebook’s news accelerator

Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.

Canadianmoney

Quebecor revenues up, but advertising weakens slightly

Media revenues were down, but acquisitions helped to offset advertising setbacks.

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Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?