Bree Rody-Mantha

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Articles by Bree Rody-Mantha
YouTube Sharing

Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.

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Torontonians over-index on tablets, Montrealers love online video: Study

The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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The Big Bang Theory wins the week: Numeris

The comedy on CTV brought in the most single-night viewers of all daily programs from Jan. 2 to 8, 2017.

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Taco Bell launches first Canadian OOH campaign

The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.

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TVO takes The Agenda to Twitter

TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.

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More brands tap Canadian influencers as MCN audience soars

Studio71 Canadian outpost has added to its sales leadership, focusing on creating made-in-Canada opportunities for local advertisers with superstars such as Lilly Singh and Matthew Santoro.

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Adidas and Raptors sign new three-year partnership

The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.

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Monthly users down, but sessions and ad rev up for theScore

The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.

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OUTtv focuses on international expansion and OTT with new ownership

New owners Stern Partners will invest in the company as it looks to expand its LGBTQ-friendly content across the border.

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Highway Thru Hell spin-off hits ratings record for Discovery

Heavy Rescue 401 delivered the most-watched premiere in the network’s history, with more than 3.3 million viewers to date.

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Mitsubishi Electric goes experiential with NHL

The brand’s first sports partnership also represents a new era for the company as it looks to move away from marketing to distributors and dealers and toward engaging directly with consumers.

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New Year’s Eve Countdown takes the week: Numeris

The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.

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Television advertising to remain flat, tablets to tank: study

From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.

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Cineplex presses play on 2017 gaming championships

Since last year, the theatre chain has played host to thousands of one-day gaming events as popularity in the e-sports vertical soars.

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MLS moves to TVA Sports in Quebec, renews with TSN

TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.