Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Spotted! Grand Marnier’s speakeasy

After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.

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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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ICYMI: Winners for the Bing Agency Awards and OOH Showdown

Plus, Disney announces brand partners for Star Wars promotions and Google Canada announces a news literacy program with the CJF.

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Inside Zoomer’s plans for On The Bay Magazine

The strategy behind founder and publisher Jeffrey Shearer’s magazine merging with ZoomerMedia’s The New Classical 102.9FM.

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Canadian Living unveils redesign

The new design and editorial shift aims to keep older readers happy while reaching more of the millennials that have grown into its core demo.

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Taco Bell targets Gen Z with unconventional influencers

For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.

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Vice strikes a deal with Bell Media

The U.S. news magazine series Vice News Tonight will broadcast on both Much and HBO Canada.

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Comedy unveils its politically charged line-up

From returning series The President Show and The Beaverton to the new series The Opposition with Jordan Klepper, many of comedy’s programs are lampooning current politics and media.

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Amazing Race Canada holds at the top: Numeris

The reality show, and most of the country’s top five programs, posted gains over the previous week’s audiences.

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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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Emmy Awards ratings get modest boost

The boost to overnight ratings for Sunday’s show breaks a few years of declines for viewership to the awards in Canada.

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Kijiji launches first branded web series

The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.

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Fuel Digital Media opens Toronto outpost

The new office represents the first expansion for the Montreal media representation company, which represents publishers such as Condé Nast’s French properties and Re/Max Canada.

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Wendy’s holds the top: Media Monitors

The QSR purchased the most radio advertising in Toronto for the week of Sept. 11 to 17.