Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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The Big Bang Theory finale brings big numbers: Numeris

The season 10 finale drew in an average audience 3.7 million viewers, nearly doubling the audience of the next-most watched program, Survivor.

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A closer look at CBC’s dramatic slate

Why the pubcaster went dark for its fall schedule, what competition shows will face and how it’s changing the narrative for Sundays.

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Spotted! Disney walks the plank at Toronto’s Harbourfront

In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.

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Traditional TV thrives and Netflix lags in French Canada: study

A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.

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The ACA dives in to what programmatic really costs

Advertisers want to know how much programmatic ad spend is going to actual ads and how much is too much to spend on data.

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VR is still a niche in Canada: study

A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

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CCAB report shows drops at most dailies

All of the country’s paid dailies save for Le Journal de Quebec saw reductions in circulation, with the biggest drop coming from the Toronto Star.

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Media City eyes expansion with new sales director

The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.

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District M hires first CMO

The Montreal-based online ad exchange has hired marketing veteran Adrian Pike to give its media strategy a boost.

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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ACA and ACTRA granted intervenor status on simsub

The Association of Canadian Advertisers, which worries that the simsub ban will hurt advertisers and broadcasters alike, can now make their case to the Federal Court of Appeal.

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Traditional TV subscriptions still out-perform OTT tenfold: study

A new report by Convergence Research found that even though TV subscriber revenue is on a steady decline, the revenue from OTT doesn’t come close to touching TV.

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Another big week for Big Bang: Numeris

The long-running comedy brought in the highest average minute audiences across the country for the week of May 1 to 7, and also dominated in most regional markets.

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Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.