Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Ethnic Canadians prefer smartphones to TV: study

The inclination toward mobile usage may be driven by a higher degree of trust in online media.

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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Rogers testing dynamic ad insertion for digital audio

The company will use first- and third-party data for ads that it says will be better tailored and targeted to audiences.

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Big Bang outshines the Golden Globes: Numeris

Geeks reigned over glamour, but the Golden Globes did top some markets.

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Canadians notice more ads and are not always happy about it (study)

Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.

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Sunwing stays on top: Media Monitors

As the temperature fluctuates dramatically, travel services are dominating the Toronto market.

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Spotted! A paw-pup pop-up!

Cadillac Fairview invited passersby to put their life on “paws.”

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Snapchat update now live in Canada

Two months after unveiling its new interface, Snap still faces criticism for its user experience.

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RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

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Spotted! Life’s a beach

Sunwing drives a sunny message on Blue Monday in Toronto and Montreal.

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How Canadians feel about Netflix and other channels

While most Canadians identify CTV as their “favourite” channel, satisfaction and use of Netflix is on the rise.

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ICYMI: Journalists, athletes join the Olympic broadcast team

Plus, Barstool Sports launches a Sirius channel, PeopleTV unveils a new Twitter series and more.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

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Cue Digital Media partners up with Inverse Media

The millennial-targeted site has a niche presence in Canada, which Cue plans to market to advertisers.

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TheScore gets its first positive quarter

Direct ad sales in Canada are up, but the sports media co must focus to shore up Android-using audiences.