Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Will the in-housing trend pivot?

A new Ipsos trend report shows how the agency and client relationship is in constant flux.

Trader hires

Trader bolsters programmatic, branded content teams

National leadership consultant James Ranson says the hires signal the company’s ‘new direction,’ which includes targeting both lower- and upper-funnel purchasers.

Emmys

Emmys on CTV buck U.S. viewership trends

Despite consistent declines stateside, Canadian audiences have slowly, but steadily, gone up for two years.

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Instagram expands shopping to Stories

The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.

CBC Kids News homepage

CBC launches kids news vertical

The digital platform will include text, photo and video content, all targeted at Canadians age 9 to 13.

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The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

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TD becomes official bank of Vancouver Canucks

The move will increase the bank’s presence in the increasingly competitive hockey sponsorship space.

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Print still crucial for B2B magazines: study

Readers of these publications are also more likely to be in a senior role at a company, according to research firm RKI.

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Gusto’s new series focuses on farmers markets

The series will premiere in the 10 p.m. spot, when the specialty net aims to grab east and west coast viewers.

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Fraudulent impressions coincide with lower CPMs: study

Software provider Confiant also found that, globally, 1.5% of impressions are fraudulent.

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Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

Doug Murphy

Takeaways from Corus’ talk at BMO’s telecom conference

Doug Murphy says broadcasters need to embrace the age of streaming and get what’s theirs.

Steam Whitle

Steam Whistle makes a big return to TV

Marketing director Tim McLaughlin explains that the brand has shied away from buys that made it seem ‘too big’ or ‘no longer craft.’