Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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What media are back-to-school shoppers consuming most?

Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.

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Pressboard introduces new Boost program

The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.

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Who is ‘teched in’ among Canadians?

Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Wavemaker appoints new global CEO

Toby Jenner will move from MediaCom to Wavemaker, following Tim Castree’s move to GroupM North America.

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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iGotcha makes a big transit move in Vancouver

The partnership marks a major foray for iGotcha into the transit space.

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Where are D2C advertisers investing?

A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.

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The Amazing Race stays at the top: Numeris

The U.S. version of the reality hit reigned supreme, while Big Brother’s addition to the schedule paid off.

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Bell Media goes all-out for Love Island promo

CTV is hoping it’s got a new “show of the summer” on its hands – and it’s supporting it with a robust paid and experiential media campaign.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.

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Turkey Farmers go digital in first national campaign since 2004

The group will also embark on a TV buy this fall.

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One year in, Livabl hones its audience strategy

The lifestyle site is aiming to engage its users more in emails, rather than relying on referral traffic.

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New Canadians consume mobile media like no others: study

For immigrants from China, South Asia and the Philippines, smartphones are a way of life.