Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
Norman

What Rob Norman is eager to leave behind

The outspoken industry veteran on how TV and digital can get along, what Google and Facebook need to change and why he’d be happy to never have another brand safety conversation again.

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Ford stays on top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Rob Norman to semi-retire from GroupM

The veteran chief digital officer will transition into a part-time role as an advisor in January.

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More than 40 laid off at Bell Media

Production and post-production positions were let go, along with several on-air hosts and journalists.

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ICYMI: The Globe’s push for transparency

Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.

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Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.

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Rogers spending more promoting Christmas radio

The all-Christmas, all-day strategy has paid off for CHFI, giving it a wide lead over competitors in January.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.

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Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.

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TheScore settles into the living room with Alexa

While there are no direct monetization opportunities from the smart speaker integration, COO Benjie Levy said it’s important to increase audience reach and build loyalty.

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Big Bang double header takes the top: Numeris

Young Sheldon also came back with a (smaller) bang to knock The Good Doctor out of second place.

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.