Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
Doug Murphy

TV and radio ad revenues down for Corus in Q4

Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.

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What you need to know about The New Establishment

The new initiative will act as a spiritual successor to Marketing’s 30 Under 30 — with a few new features.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Air Canada lands at the top: Media Monitors

Although Air Canada purchased the most radio spots, the highest category buyers in Toronto were car and truck dealer associations.

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Rogers zeroes in on hyper-local in Halifax

Programming director Mark Campbell says the site is designed as a complement to radio station News 95.7′s content, following audience migration patterns.

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District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

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Big Bang returns to the top: Numeris

CTV took the top three spots for the week.

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TVA CEO retires, company shuffles management

Julie Tremblay will step down immediately, with France Lauzière taking the top spot at the Quebec media company.

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Adobe draws a hard line for SSPs on transparency

Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.

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Spotted! Skittles’ no-cash vending machine

The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.

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People Moves: Joe Strolz’ new project and more

Plus, DAZN has tapped the CFL’s former comms leader to head PR.

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Gusto adds new series, builds Friday offerings

The Bell Media specialty network’s leaning into big celebrity names Martha Stewart and Jamie Oliver, and has picked up a popular Australian series.

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Bunz’s content series signals sponsorship options

The online bartering platform is also looking to build revenue opportunities through custom content.

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Hockey Night in Canada premiere sees four-year high

The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.