Bree Rody-Mantha

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Articles by Bree Rody-Mantha
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Shaw to close three community TV stations, 70 jobs affected

A new funding model will see Shaw reallocate $10 million annually to Global News to support local news coverage in Western Canada.

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Defining TV and ending short-term strategies: CMDC takeaways

The “Magic and Logic” conference focused on blending big aspirations with our current realities.

BIG BANG

The Big Bang Theory holds at number one: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of April 10 to 16, but much of the country’s attention may have been focused on hockey.

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Rogers to bring Sportsnet radio to Vancouver

The new station will feature live sports content from the Canucks and Jays, as well as the MLB post-season.

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

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Stanley Cup playoffs round one: The media impact

The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.

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HuffPost rebrands for a mobile-focused future

The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.

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Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

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Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

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Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

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Forty Creek ups its media spend, ventures into TV

The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.

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More Transcontinental titles up for sale

A total of 93 newspapers have been put up for sale, mostly from Quebec.

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The Big Bang Theory holds the top, but Hockey Night creeps up: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of April 3 to 9, but the Leafs’ playoff-cinching match drew big audiences across all markets.

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Growth in OTT may have led to a peak in high-definition receivers: study

Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.