Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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People Moves: Groupe V creates new sales structure

Plus, SlimCut staffs up following post-acquisition demand.

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Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

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Marketers are shifting influencer budgets: study

Plus, influencers say they get the most satisfaction out of working directly with brands.

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Juice finds a buyer in Curate Mobile

Founder and CEO Marc Porcelli says the move will make Curate more “full-funnel” in its approach.

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Bell Media takes content-led approach with Fantastic Beasts

Partnerships director Laird White explains why it went so broad with its plan.

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What topics get Canadians Tweeting most?

Music, media and family topics rule for users, and many don’t mind bringing brands into the conversation.

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CF signs Starbucks as first tree-lighting sponsor

The QSR will promote the celebration with a co-branded campaign, its first with new agency Spark Foundry.

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ICYMI: Postmedia reduces print for four community papers

Plus, the M2T Collective has added new partners for its second year, new brands have signed on with the CJGA and more.

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Yellow Pages to liquidate Mediative, sell Juice

CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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Postmedia partners with Prohbtd

The cannabis-focused content shop will create custom articles, videos and more, while Postmedia will provide a strong platform.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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PC Financial ups its buy in Toronto: Media Monitors

In Montreal, Bell High Speed Internet took the top spot.

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Pinterest fuels lower-funnel interactions with carousel ads

Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.