Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Who is Canada’s mobile-only population?

The population of Canadians eschewing desktop devices is growing rapidly.

BMW WeChat

BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

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People Moves: Loblaw Media, GasBuddy and more

Plus, content agency Fifth Story hires current AMA Toronto president Matt Chong.

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Cannes 2019: Inside the new body tackling brand safety

GroupM’s John Montgomery on how (and why) the new Global Alliance for Responsible Media came about.

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Upfronts ’19: Blue Ant partners with Xumo, Diply and more

As linear grows, the multimedia company wants to ensure it’s growing its digital footprint sustainably.

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Cannes 2019: Karine Courtemanche on the judging room experience

The Touché! president wants media agencies to move past the intimidation of Cannes, and says there’s more to a good idea than originality.

LIFE BELOW ZERO: SERIES 6

Upfronts ’19: Blue Ant unveils originals

New series will cover some of Canada’s most risk-taking workers and spooky hotels.

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Breaking down Canada’s drive-to-store ad spend

Nicolas Rieul of S4M says advertisers might be putting too much spend behind “pushy” ads.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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How peak internet penetration affects devices, ecomm and ads

Bond Capital’s Mary Meeker has issued the firm’s annual report, which identifies what’s driving online dollars, and what’s stagnating.

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Vice focuses on business development with senior sales hires

Eyal Zilnik and Aisling Forkan both previously held media sales roles at several high-profile companies.

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Canada’s TV stable: GroupM

Even amidst digital gains, TV will see a stable two years – with digital playback a major driver.

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AcuityAds revenues up by more than 200%

The adtech provider signed significantly more clients, including a global financial corporation, resulting in a huge lift.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.