Bree Rody-Mantha

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Articles by Bree Rody-Mantha

Michael Cooke exits The Star

The editor-in-chief will step down in June.


TD sponsors Junos first Twitter stream

The stream sponsorship represents another expansion of TD’s relationship with the Junos.


ICYMI: Four new originals from Corus

Plus, Instagram changes its feed (again) and Birks partners with a mobile app to grow in the Chinese market.


Snapchat expands its targeting capabilities

New features allow advertisers to serve ads based on users’ current locations.

KN Headshot

Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

Devon MacDonald

Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

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Pricing biggest factor in cord-cutting: study

Many Canadians say they’d prefer to customize their TV package. But which channels would they pick?


MRC floats 100% viewability standard

The council feels more properties are optimized for full viewability, which remains a top concern for advertisers and agencies.


Olympic engagement down: study

Millennials boasted the most dramatic drop in how closely they followed the games.


Big Bang is back on top: Numeris

Sheldon, Leonard and the gang came back with a vengeance after several weeks of being upstaged by big event television.


Facebook plays matchmaker for creators, brands

Do the new changes help position Facebook as a YouTube competitor?

Staples Supplies

Staples soars to the top: Media Monitors

But in Montreal, Bell Mobility made an even bigger leap to the top of the radio buying charts.


TouchBistro goes digital for its first mass campaign

The software provider wants to increase mass awareness among both restaurateurs and restaurant-goers.

Instagram albums

Instagram’s shoppable posts go live in Canada

The new format allows brands and retailers to insert more actions into posts.


OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.