DigitalOut Of HomeTelevision
The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.
The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.